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Consumer vulnerability to scams, swindles, and fraud: A new theory of visceral influences on persuasion

  • Published:2001 Issue:7 Volume:18 Page:763-783
  • ISSN:0742-6046
  • Container-title:Psychology and Marketing
  • language:en
  • Short-container-title:Psychol. Mark.

Author:

Langenderfer Jeff,Shimp Terence A.

Publisher

Wiley

Subject

Marketing,Applied Psychology

Reference42 articles.

1. AARP. ( 1994). A report on the 1993 survey of older consumer behavior. Washington, DC: Author.

2. AARP. ( 1996a). telemarketing fraud and older Americans: An AARP survey. Washington, DC: American Association of Retired Persons.

3. AARP. ( 1996b). Telemarketing fraud and older Americans: A report of focus group discussions. Washington, DC: Author.

4. AARP. ( 1996c). Findings from a baseline omnibus survey on telemarketing solicitations. Washington, DC: Author.

5. Measurement of Consumer Susceptibility to Interpersonal Influence

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