What you see is what you get, and what you don't goes unsold: Choice overload and purchasing heuristics in a horticulture lab experiment-Reference-Cited by-同舟云学术

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What you see is what you get, and what you don't goes unsold: Choice overload and purchasing heuristics in a horticulture lab experiment

Published:2022-02 Issue:3 Volume:38 Page:620-635
ISSN:0742-4477
Container-title:Agribusiness
language:en
Short-container-title:Agribusiness

Author:

Staples Aaron¹^ORCID,Behe Bridget K.²^ORCID,Huddleston Patricia³,Malone Trey¹

Affiliation:

1. Department of Agricultural, Food, and Resource Economics Michigan State University East Lansing Michigan USA

2. Department of Horticulture Michigan State University East Lansing Michigan USA

3. Department of Advertising and Public Relations Michigan State University East Lansing Michigan USA

Funder

Horticultural Research Institute

Publisher

Wiley

Subject

Economics and Econometrics,Agronomy and Crop Science,Animal Science and Zoology,Geography, Planning and Development,Food Science

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1002/agr.21736

Reference62 articles.

1. Shining in the Center: Central Gaze Cascade Effect on Product Choice

2. Incorporating Eye Tracking Technology and Conjoint Analysis to Better Understand the Green Industry Consumer

3. Display signs and involvement: the visual path to purchase intention

4. The Influence of Product Variety on Brand Perception and Choice

5. The accuracy of the Juster scale for predicting purchase rates of branded, fast‐moving consumer goods;Brennan M.;Marketing Bulletin,1994

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1. Subjective Preference and Visual Attention to the Attributes of Ornamental Plants in Urban Green Space: An Eye-Tracking Study;Forests;2022-11-09

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