Does advertising the green benefits of products contribute to sustainable development goals? A quasi‐experimental test of the dilution effect-Reference-Cited by-同舟云学术

Does advertising the green benefits of products contribute to sustainable development goals? A quasi‐experimental test of the dilution effect

Published:2019-02-10 Issue:5 Volume:28 Page:786-793
ISSN:0964-4733
Container-title:Business Strategy and the Environment
language:en
Short-container-title:Bus Strat Env

Author:

Grolleau Gilles¹²^ORCID,Mzoughi Naoufel³^ORCID,Sutan Angela²^ORCID

Affiliation:

1. CEE‐M, Montpellier SupAgro, INRA, CNRS, Univ. Montpellier Montpellier France

2. Burgundy School of Business‐CERENUniv. Bourgogne Franche‐Comté Dijon France

3. ECODEVELOPPEMENT, INRA Avignon France

Publisher

Wiley

Subject

Management, Monitoring, Policy and Law,Strategy and Management,Geography, Planning and Development,Business and International Management

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1002/bse.2280

Reference35 articles.

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4. Using Informational Labeling to Influence the Market for Quality in Food Products

5. Jack of All Trades or Master of One? Product Differentiation and Compensatory Reasoning in Consumer Choice

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