How product aesthetics cues efficacy beliefs of product performance-Reference-Cited by-同舟云学术

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How product aesthetics cues efficacy beliefs of product performance

Published:2020-04-04 Issue:9 Volume:37 Page:1246-1262
ISSN:0742-6046
Container-title:Psychology & Marketing
language:en
Short-container-title:Psychology & Marketing

Author:

Sundar Aparna¹^ORCID,Cao Edita S.²,Machleit Karen A.³

Affiliation:

1. Marketing of DepartmentUniversity of Washington at BothellBothell Washington

2. Marketing of DepartmentUniversity of Washington at SeattleSeattle Washington

3. Marketing of DepartmentCarl H. Lindner College of Business at the University of CincinnatiCincinnati Ohio

Publisher

Wiley

Subject

Marketing,Applied Psychology

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1002/mar.21355

Reference98 articles.

1. Consumer perceptions of product packaging

2. Perceptions of Healthy Food Packaging Information: Do Men and Women Perceive Differently?

3. Brand familiarity and advertising: Effects on the evoked set and brand preference;Baker W.;Advances in Consumer Research,1986

4. Measuring the hedonic and utilitarian sources of consumer attitudes

5. Product Shape as a Design Innovation Strategy

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