So Close Yet So Far Away: The Moderating Effect of Regulatory Focus Orientation on Health Behavioral Intentions
Author:
Affiliation:
1. Loyola Marymount University
2. University of Nevada, Las Vegas
Publisher
Wiley
Subject
Marketing,Applied Psychology
Link
http://onlinelibrary.wiley.com/wol1/doi/10.1002/mar.20797/fullpdf
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