International direct marketing efforts.Are they useful to small businesses in establishing consistent patterns of exporting?-Reference-Cited by-同舟云学术

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International direct marketing efforts.Are they useful to small businesses in establishing consistent patterns of exporting?

Published:1991 Issue:4 Volume:5 Page:29-38
ISSN:0892-0591
Container-title:Journal of Direct Marketing
language:en
Short-container-title:J. Direct Mark.

Author:

Albers Nancy D.,Kumar V.

Publisher

Wiley

Subject

General Medicine

Reference27 articles.

1. Choosing Between Direct Investment and Licensing: Theoretical Considerations and Empirical Tests

2. , and (1989), International Business, Chicago: The Dryden Press.

Cited by 8 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Looking through the Marketing Lens: My Journey so Far…;Review of Marketing Research: Special Issue – Marketing Legends;2011-01

2. Internationales Dialogmarketing – Chancen und Herausforderungen für kleine und mittelständische Unternehmen;Herausforderungen der internationalen marktorientierten Unternehmensführung;2011

3. Grenzenloses Direktmarketing?;Internationales Direktmarketing;2005

4. Direct marketing in UK retailing: Rhetoric and reality;Journal of Direct Marketing;1996

5. Challenges and pitfalls for direct mail across borders: The European example;Journal of Direct Marketing;1996

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