Communicating experience: Deriving theory from direct marketing practice-Reference-Cited by-同舟云学术

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Communicating experience: Deriving theory from direct marketing practice

Published:1987 Issue:1 Volume:1 Page:23-29
ISSN:0892-0591
Container-title:Journal of Direct Marketing
language:en
Short-container-title:J. Direct Mark.

Author:

Lambert Nancy

Publisher

Wiley

Subject

General Medicine

Reference19 articles.

1. Can Marketing be a Science?

2. On the Role of Marketing Theory

3. Fred Clark's Bibliography as of the Early 1920's

4. Common Sense as a Cultural System

Cited by 5 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. TV viewer characteristics and “Results beyond response”;Journal of Direct Marketing;1992

2. Erratum;International Journal of Wine Marketing;1989-02-01

3. Getting viewers to respond.Assessing the impact of direct response TV commercials and their executional elements;Journal of Direct Marketing;1989

4. Developing a research orientation to improve direct mail decisions;Journal of Direct Marketing;1988

5. Increasing the effectiveness of direct mail copy through the use of readability measures;Journal of Direct Marketing;1988

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