The influence of product, manufacturer, and distributor characteristics on consumer interest in direct marketing offerings-Reference-Cited by-同舟云学术

The influence of product, manufacturer, and distributor characteristics on consumer interest in direct marketing offerings

Published:1989 Issue:3 Volume:3 Page:27-33
ISSN:0892-0591
Container-title:Journal of Direct Marketing
language:en
Short-container-title:J. Direct Mark.

Author:

Akaah Ishmael P.,Korgaonkar Pradeep K.

Publisher

Wiley

Subject

General Medicine

Reference25 articles.

1. and (1988), “A Conjoint Investigation of the Relative Importance of Risk Relievers in Direct Marketing,” Journal of Advertising Research, (August/September), 38–44.

2. (1960), Consumer Behavior as Risk Taking, in Dynamic Marketing for a Changing World, (ed.), Chicago: American Marketing Association, 389–398.

3. Perceived Risk and Its Components: A Model and Empirical Test

4. and (1957), Experimental Designs, New York: Wiley.

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