Customer retention analyses.An application of descriptive and inferential statistics in database marketing-Reference-Cited by-同舟云学术

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Customer retention analyses.An application of descriptive and inferential statistics in database marketing

Published:1992 Issue:3 Volume:6 Page:31-43
ISSN:0892-0591
Container-title:Journal of Direct Marketing
language:en
Short-container-title:J. Direct Mark.

Author:

Ainslie Andrew,Pitt Leyland

Publisher

Wiley

Subject

General Medicine

Reference32 articles.

1. and (1984), Computer-Aided Multivariate Analysis, Belmont, CA: Lifetime Learning Publications.

2. (1984), Analysis of Ordinal Data New York, NY: John Wiley & Sons, Inc.

3. (1990), “Buyer Protection: Loss Leader or Gold Mine?” Bank Marketing, (June), 30–32.

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2. Managing B2B customer churn, retention and profitability;Industrial Marketing Management;2014-10

3. Developing a model of customer defection in the Australian banking industry;Managerial Auditing Journal;2000-07-01

4. UniBank and the analysis of the ExcursionCard customer database: A practical application of statistical techniques in database marketing;Journal of Interactive Marketing;1998-01

5. Using attitudinal and descriptive database information to understand interactive buyer-seller relationships;Journal of Interactive Marketing;1998-01

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