Customer lifetime valuation to support marketing decision making-Reference-Cited by-同舟云学术

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Customer lifetime valuation to support marketing decision making

Published:1989 Issue:4 Volume:3 Page:8-15
ISSN:0892-0591
Container-title:Journal of Direct Marketing
language:en
Short-container-title:J. Direct Mark.

Author:

Dwyer F. Robert

Publisher

Wiley

Subject

General Medicine

Reference11 articles.

1. (1983), Elements of Direct Marketing, New York: McGraw Hill.

2. Research opportunities in direct marketing

3. (1986), “Database Marketing: Developing a Profitable Mailing Plan,” Catalog Age (June-July).

4. Estimating and Applying Customer Name Values, in Direct Mail Marketing Manual, New York: Direct Marketing Association, No. 620.4.

5. (1984), “Let's Stop Miscalculating Lifetime Value,” Catalog Age, (October/November), 169–178+.

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1. Prediction of Customer Behavior Changing via a Hybrid Approach;IEEE Open Journal of the Computer Society;2024

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