Heeding emotions or seeking challenges? Family support processes cultivate consumers' emotion‐ and problem‐focused support‐seeking
Author:
Affiliation:
1. Marketing Department, College of Business California State University Long Beach California USA
2. Department of Marketing, David Nazarian College of Business & Economics California State University Northridge California USA
Publisher
Wiley
Subject
Marketing,Applied Psychology
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1002/mar.21776
Reference72 articles.
1. Social support in the service sector
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4. Help me, I'm fat! Social support in online weight loss networks
5. Yielding to Temptation: Self‐Control Failure, Impulsive Purchasing, and Consumer Behavior
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