Merits matter: A new perspective on multifaceted pride and its effects on conspicuous consumption
Author:
Affiliation:
1. Department of Business Administration Jeonbuk National University Jeonju South Korea
2. Marketing Department, Graduate School of Business Seoul National University Seoul South Korea
Publisher
Wiley
Subject
Marketing,Applied Psychology
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1002/mar.21773
Reference73 articles.
1. Psychic Compensation and its Synthesis.
2. Fundamentals of individual psychology;Adler A.;Journal of Individual Psychology,1970
3. You have got items to show off your pride: the effects of pride on preference for attention-grabbing products
4. Developmental Recognition of Consumption Symbolism
5. Goal‐Relevant Emotional Information: When Extraneous Affect Leads to Persuasion and When It Does Not
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