Disseminating online parenting resources through community‐academic partnerships

Abstract

AbstractThis community‐engaged study aimed to understand effective strategies for disseminating online parenting resources (OPRs) in schools. OPRs were disseminated through seven E‐Parenting tips and eight Facebook posts. Facebook posts were viewed a total of 12,404 times, and each post reached an average of 505 people each month. Average engagement rate was 2.41% per post. E‐Parenting tips yielded 1514 total clicks, and the average clicks per message was 216.29. E‐Parenting tips related to internalizing problems (e.g., anxiety, depression) had a higher click rate than E‐Parenting tips related to externalizing problems (e.g., oppositional behavior). OPRs disseminated through Facebook posts, and E‐Parenting tips resulted in wide reach and engagement. Different media channels should be utilized to disseminate different OPRs to as many parents as possible.