‘Most men drink… especially like when they play sports’ - alcohol advertising during sporting broadcasts and the potential impact on child audiences

Author:

Jones Sandra C.,Phillipson Lyn,Barrie Lance

Publisher

Wiley

Subject

Political Science and International Relations,Public Administration

Reference35 articles.

1. ABAC Scheme 2004 http://www.aana.com.au/3_self_regulation/3_1_self_reg.html

2. Australian Bureau of Statistics (ABS) 2006 Children's Participation in Cultural and Leisure Activities

3. Pro-drinking messages and message environments for young adults: the case of alcohol industry advertising in African-American, Latino, and Native American communities;Alaniz;Journal of Public Health Policy,1998

4. Australian Association of National Advertisers (AANA) Code of Ethics 2007 http://www.aana.com.au/advertiser_ethics_code.html

5. Impact of liking for advertising and brand allegiance on drinking and alcohol-related aggression: a longitudinal study;Casswell;Addiction,1998

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