Can human brands help consumers eat better? Influence of emotional brand attachment, self‐identification, and brand authenticity on consumer eating habits-Reference-Cited by-同舟云学术

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Can human brands help consumers eat better? Influence of emotional brand attachment, self‐identification, and brand authenticity on consumer eating habits

Published:2020-12-02 Issue:3 Volume:20 Page:803-816
ISSN:1472-0817
Container-title:Journal of Consumer Behaviour
language:en
Short-container-title:J Consumer Behav

Author:

Guèvremont Amélie¹^ORCID

Affiliation:

1. Department of Marketing École des Sciences de la Gestion, Université du Québec à Montréal (ESG UQAM) Montreal Quebec Canada

Publisher

Wiley

Subject

Applied Psychology,Social Psychology

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1002/cb.1910

Reference109 articles.

1. Estimating Nonresponse Bias in Mail Surveys

2. Building Brand Authenticity

3. When Good Brands Do Bad

4. Brand passion: Antecedents and consequences

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2. The bittersweet of consumer–human brand relationships in the social media context;Psychology & Marketing;2023-11-08

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4. What’s on the menu? How celebrity chef brands create happiness;European Journal of Marketing;2023-08-08

5. The role of cuteness on consumer attachment to artificial intelligence agents;Journal of Research in Interactive Marketing;2023-07-29

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