Optimal pricing and choice of platform advertising schemes considering across‐side network effect
Author:
Affiliation:
1. School of Economics and Management Southeast University Nanjing China
2. The Logistics Institute‐Asia Pacific National University of Singapore Singapore
3. Department of Mechanical and Industrial Engineering Ryerson University Toronto Canada
Funder
China Scholarship Council
Fundamental Research Funds for the Central Universities
National Natural Science Foundation of China
Publisher
Wiley
Subject
Management of Technology and Innovation,Management Science and Operations Research,Strategy and Management,Business and International Management
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1002/mde.3438
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