Product Packaging Metaphors: Effects of Ambiguity and Explanatory Information on Consumer Appreciation and Brand Perception-Reference-Cited by-同舟云学术

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Product Packaging Metaphors: Effects of Ambiguity and Explanatory Information on Consumer Appreciation and Brand Perception

Published:2014-04-22 Issue:6 Volume:31 Page:404-415
ISSN:0742-6046
Container-title:Psychology & Marketing
language:en
Short-container-title:Psychol. Mark.

Author:

van Rompay Thomas J. L.¹,Veltkamp Martijn¹

Affiliation:

1. University of Twente

Publisher

Wiley

Subject

Marketing,Applied Psychology

Link

http://onlinelibrary.wiley.com/wol1/doi/10.1002/mar.20703/fullpdf

Reference46 articles.

1. Dimensions of brand personality;Aaker;Journal of Marketing Research,1997

2. The influence of metaphors and product type on brand personality perceptions and attitudes;Ang;Journal of Advertising,2006

3. The effects of color in store design;Bellizzi;Journal of Retailing,1983

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