I give a dime if you do, too! The influence of descriptive norms on perceived impact, personal involvement, and monetary donation intentions

Author:

Gugenishvili Ilia1ORCID,Francu Ruxandra‐Elena2ORCID,Koporcic Nikolina13ORCID

Affiliation:

1. Department of International Marketing Åbo Akademi University Turku Finland

2. Department of Marketing Nottingham University Business School Nottingham UK

3. Laurea University of Applied Sciences Vantaa Finland

Publisher

Wiley

Subject

Applied Psychology,Social Psychology

Reference98 articles.

1. Using descriptive social norms to increase charitable giving: The power of local norms;Agerström J.;Journal of Economic Psychology,2016

2. From Intentions to Actions: A Theory of Planned Behavior

3. Ajzen I.(2002). Constructing a TPB questionnaire: Conceptual and methodological considerations.https://www.semanticscholar.org/paper/Constructing‐a‐TpB‐Questionnaire%3A‐Conceptual‐and‐Ajzen/6074b33b529ea56c175095872fa40798f8141867?p2df

4. Does victim responsibility influence nonprofit volunteerism?;Allred A. T.;Journal of Nonprofit & Public Sector Marketing,2014

5. Entertainment‐education and recruitment of cornea donors: The role of emotion and issue involvement;Bae H.‐S.;Journal of Health Communication,2008

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