Abandoning distinctiveness: The influence of nostalgia on consumer choice
Author:
Affiliation:
1. School of Management Minzu University of China Beijing China
2. School of Business Renmin University of China Beijing China
3. School of Economics and Management Tsinghua University Beijing China
Funder
China Postdoctoral Science Foundation
National Natural Science Foundation of China
Publisher
Wiley
Subject
Marketing,Applied Psychology
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1002/mar.21370
Reference49 articles.
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