The information journey of marketing professionals: Incorporating work task-driven information seeking, information judgments, information use, and information sharing

Author:

Du Jia Tina1

Affiliation:

1. Library and Information Management Program, School of Information Technology and Mathematical Sciences; University of South Australia, Mawson Lakes Campus; Internal Post Code MLK-06 GPO BOX 2471, Adelaide SA 5001 Australia

Publisher

Wiley

Subject

Library and Information Sciences,Information Systems and Management,Computer Networks and Communications,Information Systems

Reference70 articles.

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5. Defining the information needs of senior marketing executives: An exploratory study;Ashill;Qualitative Market Research,2001

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