Factors influencing partner selection in strategic alliances: the moderating role of alliance context

Author:

Shah Reshma H.,Swaminathan Vanitha

Publisher

Wiley

Subject

Strategy and Management,Business and International Management

Reference75 articles.

1. , . 1990. Designing successful transorganizational marketing alliances. Report No. 90–118, Marketing Science Institute, Cambridge, MA, September; 1–35.

2. Environmental Determinants of Decision-Making Uncertainty in Marketing Channels

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4. Airline Alliance. 2007. In Wikipedia. http://en.wikipedia.org/w/index.php?title=Airline_alliance&oldid=152699776 [22 August 2007].

5. Do firms learn to create value? The case of alliances

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