Consumer aliteracy
Author:
Affiliation:
1. Department of Marketing, Farmer School of Business, Miami University; Oxford Ohio
2. Department of Marketing, School of Business, Virginia Commonwealth University; Richmond Virginia
Publisher
Wiley
Subject
Marketing,Applied Psychology
Link
http://onlinelibrary.wiley.com/wol1/doi/10.1002/mar.21160/fullpdf
Reference106 articles.
1. The low literate consumer;Adkins;Journal of Consumer Research,2005
2. The peter effect: Reading habits and attitudes of preservice teachers;Applegate;The Reading Teacher,2004
3. Does anyone read the fine print? Consumer attention to standard form contracts;Bakos;The Journal of Legal Studies,2014
4. See it with feeling: Affective predictions during object perception;Barrett;Philosophical Transactions of the Royal Society B,2009
5. No time, no interest, no way;Beers;School Library Journal,1996
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