Franchising in African markets: Motivations and challenges from a Sub-Saharan African country perspective
Author:
Affiliation:
1. Department of Marketing and Entrepreneurship; University of Ghana Business School, University of Ghana; Legon Ghana
2. Central Business School; Central University; Accra Ghana
Publisher
Wiley
Subject
Political Science and International Relations,Geography, Planning and Development,Business and International Management
Link
http://onlinelibrary.wiley.com/wol1/doi/10.1002/tie.21987/fullpdf
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