Start with “Why,” but only if you have to: The strategic framing of novel ideas across different audiences
Author:
Affiliation:
1. Department of Management (DiSA) University of Bologna Bologna Italy
2. Department of Management & Organizations Stern School of Business, New York University New York New York USA
3. Bayes Business School City University London London UK
Funder
European Research Council
Publisher
Wiley
Subject
Strategy and Management,Business and International Management
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1002/smj.3329
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