The cost‐effectiveness of a virtual intervention to prevent eating disorders in young women in Sweden

Abstract

AbstractObjectiveTo determine the cost‐effectiveness of a virtual version of the Body Project (vBP), a cognitive dissonance‐based program, to prevent eating disorders (ED) among young women with a subjective sense of body dissatisfaction in the Swedish context.MethodA decision tree combined with a Markov model was developed to estimate the cost‐effectiveness of the vBP in a clinical trial population of 149 young women (mean age 17 years) with body image concerns. Treatment effect was modeled using data from a trial investigating the effects of vBP compared to expressive writing (EW) and a do‐nothing alternative. Population characteristics and intervention costs were sourced from the trial. Other parameters, including utilities, treatment costs for ED, and mortality were sourced from the literature. The model predicted the costs and quality‐adjusted life years (QALYs) related to the prevention of incidence of ED in the modeled population until they reached 25 years of age. The study used both a cost‐utility and return on investment (ROI) framework.ResultsIn total, vBP yielded lower costs and larger QALYs than the alternatives. The ROI analysis denoted a return of US $152 for every USD invested in vBP over 8 years against the do‐nothing alternative and US $105 against EW.DiscussionvBP is likely to be cost‐effective compared to both EW and a do‐nothing alternative. The ROI from vBP is substantial and could be attractive information for decision makers for implementation of this intervention for young females at risk of developing ED.Public SignificanceThis study estimates that the vBP is cost‐effective for the prevention of eating disorders among young women in the Swedish setting, and thus is a good investment of public resources.