Affiliation:
1. Department of Economics Soochow University Taipei Taiwan
2. Department of Information Management National Taiwan University Taipei Taiwan
3. Department of Information and Finance Management National Taipei University of Technology Taipei Taiwan
Abstract
AbstractElectronic word of mouth (eWOM) is one of the most influential forms of information and strongly affects customers' willingness to adopt new innovations. Using four metrics of eWOM from YouTube—the numbers of likes, dislikes, views, and comments—this study empirically investigates the dynamic relationships between eWOM and movie box office sales based on innovation diffusion theory. The results show that the innovation diffusion process is applicable in the movie industry. That is, the impacts of the number of views, likes, dislikes, and comments for movie trailers on YouTube on movie box office revenue are first increasing and then gradually decreasing.
Funder
Ministry of Science and Technology, Taiwan
Subject
Management of Technology and Innovation,Management Science and Operations Research,Strategy and Management,Business and International Management
Cited by
1 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献