The impact of fast fashion retailers' sustainable collections on corporate legitimacy: Examining the mediating role of altruistic attributions
Author:
Affiliation:
1. Blanquerna School of Communication and International Relations Ramon Llull University Barcelona Spain
2. Department of Marketing Communication School of Communication, Emerson College Boston Massachusetts USA
Publisher
Wiley
Subject
Applied Psychology,Social Psychology
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1002/cb.1852
Reference107 articles.
1. What We Know and Don’t Know About Corporate Social Responsibility
2. Amed I. Berg A. &Kappelmark S.(2017). The sate of fashion 2018. The business of fashion and McKinsey & Company. Retrieved fromhttps://cdn.businessoffashion.com/reports/The_State_of_Fashion_2018_v2.pdf
3. Positive and Negative Antecedents of Purchasing Eco-friendly Products: A Comparison Between Green and Non-green Consumers
4. Managing Institutional Complexity: A Longitudinal Study of Legitimacy Strategies at a Sportswear Brand Company
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