Consumers' perceived value of healthier eating: A SEM analysis of the internalisation of dietary norms considering perceived usefulness, subjective norms, and intrinsic motivations in Singapore
Author:
Affiliation:
1. Department of Marketing Rennes School of Business Rennes France
2. Department of Marketing La Rochelle Business School La Rochelle France
3. Maynooth University Maynooth Co Kildare, Ireland
4. Singapore Institute of Management Singapore Singapore
Publisher
Wiley
Subject
Applied Psychology,Social Psychology
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1002/cb.1884
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