Blockchain of things (BoT) innovation for smart tourism

Author:

Suanpang Pannee1ORCID,Pothipassa Pattanaphong2,Jittithavorn Chompunuch3ORCID

Affiliation:

1. Department of Information Technology Suan Dusit University Bangkok Thailand

2. Department of Computer Technology Sisaket Rajabhat University Srisaket Thailand

3. College of Management University of Phayao Bangkok Thailand

Abstract

AbstractThis study aims to (a) develop the innovation of BoT prototype; and (b) provide an effective platform to recommend tourists activity, implement and trials blockchain prototype for booking travel activities, whether booking travel programs, air ticket booking hotel stay visits to attractions and payment of goods and services, and evaluate tourist intention to use BoT. The developed architecture enables the integration of blockchain technology capabilities into IoT technology based on high performance of usability, stability, accuracy, and completeness. The BoT prototype is evaluated by 428 users to support smart tourism. This support is significant and the level includes the BoT functional benefit (security, process, and availability) that is positively related to the intention to adopt BoT, and user benefit (trust, usability) is also positive related with intention to adopt BoT. This study significantly contributes to revolutionizing the tourism industry by implementing BOT in smart tourism destinations to gain competitive advantage.

Funder

Suan Dusit University

Ministry of Higher Education, Science, Research and Innovation, Thailand

Publisher

Wiley

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