1. , and Applying Market Research in College Admissions. New York: College Entrance Examination Board, 1983.
2. Services Marketing. Englewood Cliffs, N.J.: Prentice-Hall, 1984.
3. and The Structure of College Choice. New York College Entrance Examination Board, 1983.
4. Davis- Van Atta is director of institutional research at Oberlin College, in Oberlin, Ohio.