Hedonic Evaluation over Short and Long Retention Intervals: The Mechanism of the Peak-End Rule
Author:
Affiliation:
1. City University of Hong Kong; Hong Kong SAR; China
2. The Hong Kong Polytechnic University; Hong Kong SAR; China
3. Zhejiang University; China
Publisher
Wiley
Subject
Strategy and Management,Sociology and Political Science,Applied Psychology,Arts and Humanities (miscellaneous),General Decision Sciences
Link
http://onlinelibrary.wiley.com/wol1/doi/10.1002/bdm.1755/fullpdf
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