Cross-cultural consumer socialization: An exploratory study of socialization influences across three ethnic groups
Author:
Publisher
Wiley
Subject
Marketing,Applied Psychology
Reference43 articles.
1. Ethnic Identification on Adolescents' Evaluations of Advertisements
2. Measurement of Consumer Susceptibility to Interpersonal Influence
3. Race as a Dimension in Children's TV Advertising: The Need for More Research
4. The Influence of Consumer Socialization Variables on Attitude toward Advertising: A Comparison of African-Americans and Caucasians
5. The Influence of Familial and Peer-Based Reference Groups on Consumer Decisions
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