Do touch interface users feel more engaged? The impact of input device type on online shoppers’ engagement, affect, and purchase decisions
Author:
Affiliation:
1. Saunders College of Business; Rochester Institute of Technology; Rochester New York USA
2. School of Business; University of California; Riverside California USA
Publisher
Wiley
Subject
Marketing,Applied Psychology
Link
http://onlinelibrary.wiley.com/wol1/doi/10.1002/mar.21135/fullpdf
Reference39 articles.
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3. comScore reports February 2016 U.S. smartphone subscriber market share;comScore;comScore,2016
4. How hand proximity impacts consumer responses to a persuasive communication;Coulter;Psychology and Marketing,2016
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