Multi‐Modal Crisis Discourse and Collective Sensemaking on TikTok

Abstract

ABSTRACTAn explosion at the Port of Beirut resulted in over 200 fatalities and displaced many more. Hundreds recorded and thousands shared the event, sparking discourse across social media. We provide a mixed‐methods analysis of 26 TikTok videos about the port explosion. Our study involved a semiotic analysis of the videos and a content analysis of the related 21,150 comments. The discourse surrounding the explosion extends a growing body of literature on the role of TikTok in disseminating crisis‐related information. We use a collective sensemaking framework to investigate how TikTok contributes to the understanding of an event. The authors find that Middle Eastern content creators contributed more to collective sensemaking about the event than non‐Middle Eastern creators. We additionally examine the current state of collective sensemaking on TikTok and provide platform implications.