Rhetorical Figures
Author:
Publisher
John Wiley & Sons, Inc.
Reference59 articles.
1. Answering questions about questions: A persuasion knowledge perspective for understanding the effects of rhetorical questions;Ahluwahlia;Journal of Consumer Research,2004
2. Ease of message processing as a moderator of repetition effects in advertising;Anand;Journal of Marketing Research,1990
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