1. Ariely , Dan Our buggy moral code 2009 www.ted.com/talks/dan_ariely_on_our_buggy_moral_code
2. Goals-Based Wealth Management in Practice;Brunel;CFA Institute Conference Proceedings Quarterly,2012
3. Financial Brand My Savings Goals: Mental Accounting Trick Or Practical PFM? 2012 http://thefinancialbrand.com/24279/ing-direct-automatic-saving-account-application
4. Kumar , Dhirendra Divide your investments in goal-oriented portfolios 2012 http://articles.economictimes.indiatimes.com/2012-10-15/news/34473263_1_investment-portfolio-long-term-investments-equity-funds
5. Lakoff , George The Poll Democrats Need to Know About 2010 http://archive.truthout.org/framing-value-shifting-california-budget-crisis58593