Subject
Marketing,Strategy and Management,Economics and Econometrics
Reference70 articles.
1. From Intentions to Actions: A Theory of Planned Behavior
2. Dimensions of consumer expertise;Alba;Journal of Consumer Research,1987
3. Assessing the effects of donor knowledge and perceived risk on intention to donate blood;Allen;Journal of Health Care Marketing,1993
4. Explaining blood donation: the trust factor;Andaleeb;Journal of Health Care Marketing,1995
5. Marketing social marketing in the social change marketplace;Anderson;Journal of Public Policy & Marketing,2002
Cited by
4 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献