Ethical Branding in A Divided World: How Political Orientation Motivates Reactions to Marketplace Transgressions-Reference-Cited by-同舟云学术

Ethical Branding in A Divided World: How Political Orientation Motivates Reactions to Marketplace Transgressions

Published:2021-10-11 Issue: Volume: Page:
ISSN:1057-7408
Container-title:Journal of Consumer Psychology
language:en
Short-container-title:J Consum Psychol

Author:

Allard Thomas¹^ORCID,McFerran Brent²^ORCID

Affiliation:

1. Nanyang Technological University

2. Simon Fraser University

Publisher

Wiley

Subject

Marketing,Applied Psychology

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1002/jcpy.1270

Reference107 articles.

1. Dimensions of Brand Personality

2. The Other “Authoritarian Personality”

3. Neurocognitive correlates of liberalism and conservatism

4. Activating stereotypes with brand imagery: The role of viewer political identity

5. Interpreting politically‐charged numerical information: The influence of numeracy and problem difficulty on response accuracy;Baker S. G.;Judgment & Decision Making,2020

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