Patient Retention at Dental School Clinics: A Marketing Perspective
Author:
Affiliation:
1. Department of Marketing; Virginia Commonwealth University School of Business
2. Department of General Practice; Virginia Commonwealth University School of Dentistry
Publisher
Wiley
Subject
General Medicine
Link
http://onlinelibrary.wiley.com/wol1/doi/10.1002/j.0022-0337.2014.78.11.tb05826.x/fullpdf
Reference16 articles.
1. The challenge of managers keeping customers;Carter;Int Management Rev,2010
2. The effect of service price increases on customer retention: the moderating role of customer tenure and relationship breadth;Dawes;J Service Res,2009
3. Consumers’ choice of dentists: how and why people choose dental school faculty members as their oral health care providers;Kim;J Dent Educ,2012
4. Assessing the provision of comprehensive care at a dental school;Adibi;J Dent Educ,2013
5. Improving patient retention and access to oral health care: the CARES program;Zittel-Palamara;J Dent Educ,2005
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