Patient Retention at Dental School Clinics: A Marketing Perspective

Author:

Makarem Suzanne C.1,Coe Julie M.2

Affiliation:

1. Department of Marketing; Virginia Commonwealth University School of Business

2. Department of General Practice; Virginia Commonwealth University School of Dentistry

Publisher

Wiley

Subject

General Medicine

Reference16 articles.

1. The challenge of managers keeping customers;Carter;Int Management Rev,2010

2. The effect of service price increases on customer retention: the moderating role of customer tenure and relationship breadth;Dawes;J Service Res,2009

3. Consumers’ choice of dentists: how and why people choose dental school faculty members as their oral health care providers;Kim;J Dent Educ,2012

4. Assessing the provision of comprehensive care at a dental school;Adibi;J Dent Educ,2013

5. Improving patient retention and access to oral health care: the CARES program;Zittel-Palamara;J Dent Educ,2005

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