Individual differences in consumer value for mass customized products

Author:

Hunt David M.1,Radford Scott K.2,Evans Kenneth R.3

Affiliation:

1. University of Wyoming; 1000 E. University Ave., Dept. 3275; Laramie; WY; 82071-2000; USA

2. University of Calgary; 2500 University Dr. NW; Calgary; AB; T2N 1N4; Canada

3. University of Oklahoma; 307 West Brooks, Room 207; Norman; OK; 73019-4007; USA

Publisher

Wiley

Subject

Applied Psychology,Social Psychology

Reference71 articles.

1. On the conceptual link between mass customization: an explosion of subjectivity;Addis;Journal of Consumer Behaviour,2001

2. Human values and product symbolism: do consumers form product preference by comparing the human values symbolized by a product to the human values that they endorse;Allen;Journal of Applied Psychology,2002

3. On the evaluation of structural equation models;Bagozzi;Journal of the Academy of Marketing Science,1988

4. Self-service consumer: an exploratory study;Bateson;Journal of Retailing,1985

5. Possessions and the extended self;Belk;Journal of Consumer Research,1988

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