Brand growth in packaged goods markets: Ten cases with common patterns
Author:
Affiliation:
1. Ehrenberg-Bass Institute; University of South Australia; Adelaide South Australia Australia
Publisher
Wiley
Subject
Applied Psychology,Social Psychology
Link
http://onlinelibrary.wiley.com/wol1/doi/10.1002/cb.1595/fullpdf
Reference90 articles.
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3. Do growing brands win younger consumers?;Anderson;International Journal of Market Research,2010
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