Going to great lengths in the pursuit of luxury: How longer brand names can enhance the luxury perception of a brand-Reference-Cited by-同舟云学术

Going to great lengths in the pursuit of luxury: How longer brand names can enhance the luxury perception of a brand

Published:2019-07-22 Issue:10 Volume:36 Page:951-963
ISSN:0742-6046
Container-title:Psychology & Marketing
language:en
Short-container-title:Psychol Mark

Author:

Pathak Abhishek¹^ORCID,Velasco Carlos²,Petit Olivia³,Calvert Gemma Anne⁴

Affiliation:

1. School of BusinessUniversity of Dundee UK

2. Centre for Multisensory Marketing, Department of MarketingBI Norwegian Business School Oslo Norway

3. Department of MarketingKEDGE Business School Marseille France

4. Nanyang Business SchoolNanyang Technological University Singapore

Publisher

Wiley

Subject

Marketing,Applied Psychology

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1002/mar.21247

Reference92 articles.

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2. Dimensions of Brand Personality

3. The effect of speaker's gender and number of syllables on the perception of words by young children: A developmental study;Adi‐Bensaid L.;Journal of Speech‐Language Pathology & Applied Behavior Analysis,2012

4. Is there a need to control for sublexical frequencies?

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