1. Marketing social marketing in the social change marketplace;Andreasen;Journal of Public Policy and Marketing,2002
2. The life trajectory of social marketing;Andreasen;Marketing Theory,2003
3. An interview with R. Craig Lefebvre;Bryant;Social Marketing Quarterly,2004
4. Social marketing in public health;Grier;Annual Review of Public Health,2005
5. The critical contribution of social marketing;Hastings;Marketing Theory,2003