Integrated Marketing Communications-Reference-Cited by-同舟云学术

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Integrated Marketing Communications

Published:2008-06-05 Issue: Volume: Page:
ISSN:
Container-title:The International Encyclopedia of Communication
language:
Short-container-title:

Author:

Belch Michael A.,Belch George E.

Publisher

John Wiley & Sons, Ltd

Reference5 articles.

1. New paradigm - IMC - under fire;Kitchen;Competitiveness Review,2005

2. Hitting the wall;Mandese;Media,2005

3. It's broken;Neff;Advertising Age,2004

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