The influence of packaging color on taste expectations and perceptions
Author:
Affiliation:
1. Department of Creative Product Design Asia University Taichung Taiwan
2. Department of Visual Communication Design Asia University Taichung City Taiwan
Funder
National Science Council
Publisher
Wiley
Subject
General Chemical Engineering,General Chemistry,Human Factors and Ergonomics
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1002/col.22812
Reference62 articles.
1. Convenience Food Packaging and the Perception of Product Quality
2. Children’s visual memory of packaging
3. Expectations and the Food Industry
4. Examining the relationship between product package colour and product selection in preschoolers
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