Increasing brand awareness: Memory for short audio ads
Author:
Affiliation:
1. Neuroscape University of California San Francisco San Francisco California USA
2. Department of Neurology University of California San Francisco San Francisco California USA
3. Department of Ad Quality Measurement Pandora Oakland California USA
Publisher
Wiley
Subject
Marketing,Applied Psychology
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1002/mar.21558
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