Sponsorship at O2-“The Belief that Repaid”-Reference-Cited by-同舟云学术

Sponsorship at O2-“The Belief that Repaid”

Published:2013-04-08 Issue:5 Volume:30 Page:431-443
ISSN:0742-6046
Container-title:Psychology & Marketing
language:en
Short-container-title:Psychol. Mark.

Author:

Cahill Jonnie¹,Meenaghan Tony²

Affiliation:

1. O2 Ireland

2. University College Dublin

Publisher

Wiley

Subject

Marketing,Applied Psychology

Link

http://onlinelibrary.wiley.com/wol1/doi/10.1002/mar.20617/fullpdf

Reference23 articles.

1. Brando 2010 O2 Be the Difference, Institute of Advertising Practitioners in Ireland. AdFx Awards. WARC Data base http://www.warc.com/Pages/Search/WordSearch.aspx?q=Brando%20(2010)%20O2%20:%20Be%20the%20Difference&Filter=ALL%20OF%20WARC&Area=ALL%20OF%20WARC

2. Brando 2011a Award winning campaign, Kinsale 2009 th http://www.brando.ie/kinsalesharks/O2/rugby

3. Brando 2011b Team Talk th http://www.brando.ie/?p=1996

4. BrandZ 2011 Top 100 most valuable global brands http://www.millwardbrown.com/BrandZ/default.aspx

5. Cahill , J. 2011 Presentation to Irish Sponsorship Summit http://www.irishsponsorshipsummit.ie/fileadmin/presentations/Jonnie-Cahill-ISS-Presentation.pdf

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