Improving profitability with customer-centric strategies: the case of a mobile content provider
Author:
Publisher
Wiley
Subject
Finance,General Business, Management and Accounting
Link
http://onlinelibrary.wiley.com/wol1/doi/10.1002/jsc.899/fullpdf
Reference56 articles.
1. Assessing marketing performance: don't settle for a silver metric;Ambler;Journal of Marketing Management,2008
2. An empirical investigation of an incentive plan that includes nonfinancial performance measures;Banker;The Accounting Review,2000
3. The economics of organizational architecture;Brickley;Journal of Applied Corporate Finance,1995
4. Using organizational architecture to lead change;Brickley;Journal of Applied Corporate Finance,2009
Cited by 11 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Revolutionizing Hospitality: Strategic Integration of Innovation Management Embracing Technological Innovation for Enhanced Customer Experiences;Technium Business and Management;2024-01-30
2. PROBLEM AREA DIFFERENCES IN THE CONCEPTS OF CUSTOMER CENTRICITY AND CUSTOMER ORIENTATION;Mechanism of an economic regulation;2023-09-15
3. Customer agility in the modern automotive sector: how lead management shapes agile digital companies;Technological Forecasting and Social Change;2022-02
4. Selecting SaaS CRM Solution for SMEs;Proceedings of the 10th International Conference on Information Systems and Technologies;2020-06-04
5. Online viewers’ choices over advertisement number and duration;Journal of Research in Interactive Marketing;2020-05-22
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3