The use of Web 2.0 technologies in marketing classes: Key drivers of student acceptance
Author:
Affiliation:
1. Kent Business School; University of Kent; Parkwood Rd Canterbury Kent UK
2. Department of Marketing and Management; Macquarie University; Sydney New South Wales Australia
3. School of Economics; University of Kent; Canterbury UK
Publisher
Wiley
Subject
Applied Psychology,Social Psychology
Reference72 articles.
1. User acceptance of computer technology: a comparison of two theoretical models;Bagozzi;Management Science,1987
2. Structural Equations with Latent Variables
3. Seeing Web 2.0 in context: a study of academic perceptions;Brown;Internet and Higher Education,2012
Cited by 30 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Social media adoption in education: A systematic review of disciplines, applications, and influential factors;Technology in Society;2023-05
2. Factors affecting online self-learning acceptance among older adults after the pandemic: living arrangements and gender as mediators;Educational Gerontology;2023-04-03
3. Serious Games in Entrepreneurship Education: A Learner Satisfaction and Theory of Planned Behaviour Approaches;The Journal of Entrepreneurship;2023-03
4. Getting Connected to M-Health Technologies through a Meta-Analysis;International Journal of Environmental Research and Public Health;2023-02-28
5. The Determinants of Technology Acceptance for Social Media Messaging Applications – Fixed-Effect Questionnaire Design;Information Systems;2023
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3