The power of the pen: Handwritten fonts promote haptic engagement
Author:
Affiliation:
1. Department of Marketing and Management, Charlton College of BusinessUniversity of Massachusetts DartmouthDartmouth Massachusetts
2. Department of Marketing and Entrepreneurship, C. T. Bauer College of BusinessUniversity of HoustonHouston Texas
Publisher
Wiley
Subject
Marketing,Applied Psychology
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1002/mar.21318
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